US Ecommerce Forecast 2023

Retail and Ecommerce Trends Finally Normalize, but Consumer Resilience Will Be Tested

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About This Report
US retail and ecommerce sales are getting back to their pre-pandemic growth trajectories, but consumer spending may be stunted amid ongoing economic uncertainty.
Table of Contents

Our latest forecast for retail and ecommerce sales in the US shows growth trends normalizing after three tumultuous years. But most top online retailers will struggle to grow over the short term as economic uncertainty takes a toll on consumers. Product category and digital buyer trends highlight opportunities for growth in digital commerce.

Key Question: What’s the outlook for US retail and ecommerce sales over the next five years?

KEY STAT: US retail and ecommerce sales trends will settle back into their pre-pandemic trajectories, with online sales growing by 9.3% in 2023 to reach $1.137 trillion.

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Sky Canaves

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Ethan Cramer-Flood
Senior Forecasting Writer
Vladimir Hanzlik
Executive Editor
Brian Lau
Forecasting Analyst
Wendy Louie-Lam
Senior Forecasting Analyst
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US Ecommerce Forecast 2023