Retail marketplace ecommerce sales are growing faster than overall online sales in the US, and a new crop of players with roots in China, like Temu and TikTok Shop, is disrupting the space. Our exclusive research shows how US consumers are shopping across online marketplaces and how their habits are evolving.

This deck will:

Share key insights from our April 2024 survey of 1,223 US marketplace customers, including key considerations that influence purchase decisions, spending patterns, and category data by marketplace.
Highlight how Gen Z and millennial consumers are shopping on marketplaces.
Help brands and retailers understand and meet the expectations of marketplace shoppers.

authors

Sky Canaves

Contributors

Suzy Davidkhanian: VP, Content

Blake Droesch

Na Li: Director, Primary Research

Penelope Lin: Director, Data Visualization

Emma Noyes: Graphic Designer, Data Visualization

Jennifer Pearson: VP, Research

Sakina Thanawala: Copy Editor

Julia Woolever

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About

The US Online Marketplace Shopper

Our Exclusive Consumer Research Shows How Temu and TikTok Shop Are Shaking Things Up

authors

Sky Canaves

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