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About
US Time Spent with Connected Devices 2022
A Return to Pre-Pandemic Growth
Time Spent with Media 2022
How Consumers Spend Time with Media in 3 Countries
Executive Summary
As this latest phase of the pandemic begins to take shape, US consumers are returning to pre-2020 patterns of time spent with connected devices. The growth that started with the pandemic is slowing, and TV is making a comeback via the shift to connected TV (CTV). Mobile will account for about a third of the time that adults will spend with media this year.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- What are the growth trends for connected devices among US consumers in 2022?
- What political, economic, and social trends shaped our estimates?
- How can marketers and strategists use this information to make better decisions?
WHAT’S IN THIS REPORT? This report explores our forecast for time spent with connected devices in the US, including data on mobile, CTV, and other devices, and offers guidance on investing in apps, advertising, and marketing programs.
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KEY STAT: On average, US adults will spend 4 hours, 30 minutes (4:30) daily using mobile devices for nonvoice activities in 2022, compared with 3:07 per day watching traditional TV.
authors
Jessica Lis
Contributors
- Ethan Cramer-Flood
- Senior Forecasting Writer
- Zach Goldner
- Junior Forecasting Analyst
- Oscar Orozco
- Director, Forecasting
- Yoram Wurmser
- Principal Analyst
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