Welcome to our latest “Retail and Ecommerce Sales Benchmarks.” This series provides retailers with critical data to help them benchmark their sales against the market. In this deck—one of seven in the series—we cover our latest forecasts for total retail sales.

This deck covers:

• Our total retail sales forecasts as of Q2 2025, including breakdowns by physical versus ecommerce, sales channel, and product category.

This deck can help you:

• Develop commerce strategy (brands and retailers)
• Benchmark commerce performance (brands and retailers)
• Develop go-to-market strategy (vendors)