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EMARKETER
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Time Spent with Nonmobile
Overall
Time Spent with Media
Growth in Time Spent with Media by Type
Share of Time Spent with Digital Media
by Device
Time Spent with Mobile Devices
Time Spent with Nonmobile
Time Spent with Tablets
by Media
Digital
Magazines
Newspapers
Print
Radio
TV
Among Users of Each Medium
Digital by Users
Magazines by Readers
Mobile Devices by Users
Newspapers by Readers
Print by Readers
Radio by Listeners
Tablets by Users
TV by Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: ages 18+; includes all time spent with internet activities on nonmobile devices, including desktop and laptop computers and other nonmobile internet-connected devices (e.g., connected TVs)
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total China adult population according to US Census Bureau 2024 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.
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