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EMARKETER
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Magazine Readers
by Media
Digital Video Viewers
Internet Users
Magazine Readers
Newspaper Readers
Print Readers
Radio Listeners
Social Network Users
TV Viewers
Mobile
Mobile Phone Social Network Users
Mobile Phone Users
Smartphone Users
Tablet Users
by Age
Internet Users, by Age
Mobile Phone Users, by Age
Smartphone Users, by Age
Smartphone User Penetration, by Age
Social Network Users, by Age
Social Network User Penetration, by Age
by Gender
Internet Users, by Sex
Mobile Phone Users, by Sex
Smartphone Users, by Sex
Social Network Users, by Sex
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: ages 18+
Additional Note: Adult magazine readers are individuals who read magazines at least once per month. Excludes Digital
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.
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