The Senate is tightening teen ad targeting; the House will vote on a bill that bars behavior-based ads for under-17s, pushing brands toward contextual plays.
Beehiiv is challenging Substack, as an ad network and flat fees lure creators; but scaling inventory and measurement will test its $50 million goal.
Many act on their advice—even over doctors’—reshaping how young consumers make decisions about healthcare.
54% of shoppers lose confidence after scam encounters, making prevention a growth lever, not just compliance.
Microdramas are winning daily attention; per-user viewing time now exceeds Netflix and Prime Video on mobile.
Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.
The FDA’s latest warning wave reinforces ongoing scrutiny of telehealth and pharma promotions.
71% of moviegoers are more likely to watch a film after seeing social ads, showing how online buzz drives real-world ticket sales.
Social media added 108.0 billion hours of mobile app time globally in 2025, more than three times the gain of the next-closest category, genAI/AI assistants (30.3 billion hours), according to a January report from Sensor Tower.
A restrained Big Arch taste test sparks authenticity backlash and opens the opportunity for competitors to pile on.
X formalizes sponsored content disclosure; native paid partnership labels reduce compliance risk as influencer spending accelerates.
With TikTok uncertainty lifted, sponsored creator post volume and influencer activity surged after the US joint venture deal.
Chatbots and creators become go-to mental health supports for Gen Z as barriers to traditional care persist.
By merging entertainment, info, and news, it’s compressing user behavior and forcing brands to rethink channel strategy.
Expanding attribution data to likes, comments, saves, and shares shows social’s rising ad clout beyond clicks.
Retailers that broke through the noise in February didn't necessarily spend the most, they just understood the moment better than their competitors. Here are the three winners from this month’s Unofficial Monthly Retailer Awards, according to a recent episode of “Reimagining Retail.”