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Learn More →Asia-Pacific Social Media Outlook 2023
Twitter and Facebook Struggle as TikTok Thrives
Worldwide Social Media Outlook 2023
Our data and analyses across 6 regions: US, Canada, Latin America, Asia-Pacific, Europe, and UK
Table of Contents
Executive Summary
Key Points
Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
Sources
Media Gallery
About This Report
Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.
Table of Contents
Executive Summary
Key Points
Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
Sources
Media Gallery
Executive Summary
Asia-Pacific’s social media landscape is shifting as Instagram, Snapchat, and TikTok each add more new users in 2023 than (still-dominant) Facebook. Meanwhile, turmoil continues at Twitter.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- Which social platform will gain the most users in Asia-Pacific in 2023?
- Will Twitter’s troubles cause it to lose users in the region?
- What’s next for TikTok and Douyin?
WHAT’S IN THIS REPORT? A dive into Asia-Pacific’s social landscape, our forecasts for user growth and penetration, and a look at the market dynamics of the major platforms within the region.
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KEY STAT: Nearly 60% of worldwide social network users will be based in Asia-Pacific in 2023. Even with just 2.7% growth, the region will add more users this year (over 59 million) than the rest of the world combined.
Table of Contents
Executive Summary
Key Points
Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
Sources
Media Gallery
About This Report
Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.
Table of Contents
Executive Summary
Key Points
Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
Sources
Media Gallery
authors
Man-Chung Cheung
Contributors
- Debra Aho Williamson
- Principal Analyst
- Jane Xu
- Associate Forecasting Analyst
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