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Learn More →Canada Social Media Outlook 2023
TikTok Continues to Gain As Twitter and Facebook Lose Users
Worldwide Social Media Outlook 2023
Our data and analyses across 6 regions: US, Canada, Latin America, Asia-Pacific, Europe, and UK
Table of Contents
Executive Summary
Key Points
Despite Specific Platform Challenges, Social Usage in Canada Continues to Climb
Twitter’s Troubles Will Shrink Its Audience
Meta Is Faltering Financially, But Facebook and Instagram Still Command the Largest Audiences
TikTok Gains Users and Cultural Influence
Sources
Media Gallery
About This Report
Our latest forecast for social network users in Canada highlights a reshuffling of the top five platforms in 2023. Twitter will fall to fifth place, while TikTok will surge into the No. 3 position.
Table of Contents
Executive Summary
Key Points
Despite Specific Platform Challenges, Social Usage in Canada Continues to Climb
Twitter’s Troubles Will Shrink Its Audience
Meta Is Faltering Financially, But Facebook and Instagram Still Command the Largest Audiences
TikTok Gains Users and Cultural Influence
Sources
Media Gallery
Executive Summary
Social networks in Canada command a massive audience, even as the drama unfolding around Twitter and Facebook unsettles users and brand advertisers. This year, declines among the stalwarts are creating room for TikTok and others to capture young audiences, creating a more fragmented landscape for social usage.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- What do the declines in users for Facebook and Twitter mean for the social media scene in Canada?
- What platforms are gaining user share, and why?
- What are the new advertising opportunities for brands in the evolving social media landscape?
WHAT’S IN THIS REPORT? Our newest forecast for social media users in Canada, including the top five platforms. We also discuss other trends shaping the mediascape.
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KEY STAT: Two of the top five social platforms in Canada will lose users in 2023, but gains by others will keep the total market growing.
Table of Contents
Executive Summary
Key Points
Despite Specific Platform Challenges, Social Usage in Canada Continues to Climb
Twitter’s Troubles Will Shrink Its Audience
Meta Is Faltering Financially, But Facebook and Instagram Still Command the Largest Audiences
TikTok Gains Users and Cultural Influence
Sources
Media Gallery
About This Report
Our latest forecast for social network users in Canada highlights a reshuffling of the top five platforms in 2023. Twitter will fall to fifth place, while TikTok will surge into the No. 3 position.
Table of Contents
Executive Summary
Key Points
Despite Specific Platform Challenges, Social Usage in Canada Continues to Climb
Twitter’s Troubles Will Shrink Its Audience
Meta Is Faltering Financially, But Facebook and Instagram Still Command the Largest Audiences
TikTok Gains Users and Cultural Influence
Sources
Media Gallery
authors
Paul Briggs
Contributors
- Jade Appel
- Associate Forecasting Analyst
- Jasmine Enberg
- Principal Analyst
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