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About
Canada Ad Spending 2022
Digital Ad Spending Drives the Total Ad Market Upward
Worldwide Ad Spending 2022
Our Latest Forecasts for the US, China, Latin America, UK, Western Europe, and Canada
Executive Summary
Canada’s advertising market is in full recovery mode. Last year, it reclaimed the spending it lost in 2020, thanks to strong reinvestments in social media and digital video. And this year, ad spending will continue to accelerate, fueled mainly by digital formats.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How much spending will advertisers dedicate to digital in 2022?
- What digital formats are growing the fastest?
- Which companies are the biggest digital players in Canada?
WHAT’S IN THIS REPORT? Our in-depth forecasts for traditional and digital ad spending in Canada, with a focus on the formats that are driving the most growth.
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KEY STAT: This year, for the first time, digital ad spending will be more than double traditional ad spending, accounting for 68.3% of the total ad market in Canada.
authors
Paul Briggs
Contributors
- Ethan Cramer-Flood
- Senior Forecasting Writer
- Iwona Drapala
- Senior Forecasting Analyst
- Angela Kim
- Senior Researcher
- Paul Verna
- Principal Analyst
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