Executive Summary

Ad spending in Latin America quickly rebounded from the devastating effects of the pandemic. While 2021 was a year of recovery, 2022 will prove to be another year of record spending, with digital in the driver’s seat.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What is the outlook for total media, digital, and mobile ad spending in Latin America this year?
2. Which formats are driving digital ad spending growth across the region?
3. What do these trends mean for advertisers in Latin America?

WHAT’S IN THIS REPORT? Our latest forecasts for ad spending in Latin America, including regional and country breakouts in six markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We also examine the key trends fueling regional market movements in 2022 and beyond.

KEY STAT: While 2020 may have sparked Latin America’s digital boom, digital ad spending will continue to grow at a dizzying pace in 2022. Six out of the 10 fastest-growing digital ad markets will be in Latin America this year.