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Learn More →Canada Ad Spending 2023
The Digital Shift Continues Amid Slowing Growth
Worldwide Ad Spending 2023
Our Latest Ad Spending Forecasts and Trends Across 6 Global Regions
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Table of Contents
Report Snapshot
We’ve revised our forecasts to reflect slowing growth.
The digital duopoly of Google and Meta will dip below a 60% share.
Connected TV is the fastest-growing digital ad format.
Still, TV is a mainstay for many brands.
Digital video is almost as big as search.
Advertising is more mobile than ever.
What does this forecast mean for marketers in Canada?
Sources
Media Gallery
About This Report
Mobile and video formats will be key to a recovering ad market in the years ahead.
Table of Contents
Report Snapshot
We’ve revised our forecasts to reflect slowing growth.
The digital duopoly of Google and Meta will dip below a 60% share.
Connected TV is the fastest-growing digital ad format.
Still, TV is a mainstay for many brands.
Digital video is almost as big as search.
Advertising is more mobile than ever.
What does this forecast mean for marketers in Canada?
Sources
Media Gallery
Report Snapshot
Ad spending growth in Canada has cooled off as advertisers claw back budgets amid economic uncertainty. For recovery-minded brands, digital channels can help tap into the renewed consumer spending that’s projected to come in the next few years.
Key Question: How much of total ad spending in Canada is digital?
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KEY STAT: Digital advertising will make up close to 7 in 10 ad dollars spent in Canada this year.
authors
Paul Briggs
Contributors
- Iwona Drapala
- Senior Forecasting Analyst
- Bill Fisher
- Principal Analyst, UK
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