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About
India and Southeast Asia Ad Spending 2023
India Is the Ad Spending Growth Leader Globally, Thailand Leads in the Subregion
Worldwide Ad Spending 2023
Our Latest Ad Spending Forecasts and Trends Across 6 Global Regions
Report Snapshot
As digital transformation continues in Southeast Asia, one sector that has been slow to adopt is advertising. Digital will account for 35.3% of total ad spending in 2023—the lowest share globally—and edge to 40.4% in 2027. In that span, the proportion of digital ad spend in India will shoot up from 34.3% to 45.6%.
Key Question: What proportion of ad spending does digital account for in India and across Southeast Asian countries?
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KEY STAT: Digital’s share of ad spending in Southeast Asia will reach only 35.3% of total ad spending in 2023, lagging far behind total Asia-Pacific.
authors
Man-Chung Cheung
Contributors
- Brian Lau
- Forecasting Analyst
- Jennifer Merritt
- Vice President, Content
- Ruoyan Zeng
- Associate Forecasting Analyst
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