Key stat: The top two desired search innovations consumers are looking for are real-time search results with up-to-the-minute information (38%) and more relevant product recommendations (34%), per an October 2024 survey from adMarketplace, Veridata, and TEAM LEWIS.

Beyond the chart:

• Fewer consumers are looking for high-tech innovations like greater use of AI-driven search engines (20%) and increased augmented reality to visualize products (17%).
• Consumers in search of more relevant product recommendations will benefit from AI innovations that allow for more personalization.

Use this chart: Marketers and retail companies can use this chart to prioritize and request updates to search interfaces and make the case for increased investment in AI technology. It also suggests marketers should incorporate recommended products outside of search, in places like display and email.

Related EMARKETER reports:

• AI Agents and the Consumer Journey (EMARKETER subscription required)
• Global Shopper Survey 2025​ (EMARKETER subscription required)