Executive Summary

Despite economic headwinds, both total retail sales and retail ecommerce sales are rising across Western Europe. But growth won’t be as strong as we had forecast in late 2021.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How are current economic and political developments affecting retail and retail ecommerce sales in Western Europe?
2. In which countries are retail ecommerce and mcommerce sales growing fastest?
3. What do our first category breakouts for Germany tell us about ecommerce sales trends for specific product groups?

WHAT’S IN THIS REPORT? Our latest forecast for retail, ecommerce, and mcommerce sales in Western Europe, including the key markets of France, Germany, Italy, Spain, and the UK. It also highlights major trends in regional ecommerce.

KEY STAT: Retail ecommerce sales in Western Europe will climb 5.1% in 2022 and surpass $700 billion. In 2023, digital sales in the region will reach $750.22 billion.