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About
Worldwide Ecommerce Forecast Update 2022
Digital Sales Growth Plummets as Overall Retail Returns to Pre-Pandemic Trendlines
Ecommerce Forecasts 2022
Our data and analyses of ecommerce across 8 markets: US, Canada, China, Latin America, India, Southeast Asia, Western Europe, and UK
Executive Summary
Retail ecommerce spending will grow slower than ever in 2022, as most of the world’s largest markets face economic challenges. Growth rates will not go negative, however, and some parts of the world will do just fine.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- What is the outlook for total retail, ecommerce, and mcommerce sales worldwide in 2022?
- Which countries and regions will lead the world in ecommerce growth this year, and which will stagnate?
- How many new buyers will come online this year, and where can retailers find them?
WHAT’S IN THIS REPORT? Our updated worldwide, regional, and country-level forecast for total retail sales, including ecommerce and mcommerce, and digital buyers through 2026.
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KEY STAT: Around the world, ecommerce sales will increase by just 9.7% this year, by far the slowest pace of expansion since we began tracking the figure in 2011. However, declines in growth will be minimal over the next few years.
authors
Ethan Cramer-Flood
Contributors
- Jade Appel
- Associate Forecasting Analyst
- Whitney Birdsall
- Senior Forecasting Analyst
- Oscar Bruce Jr.
- Senior Forecasting Analyst
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Zach Goldner
- Junior Forecasting Analyst
- Brian Lau
- Forecasting Analyst
- Wendy Louie-Lam
- Senior Forecasting Analyst
- Andrew Spink
- Forecasting Analyst
- Yaffa Wagschal
- Forecasting Analyst
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