Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target
Amazon dominates US ecommerce, though its market share varies by category

Amazon dominates US ecommerce, though its market share varies by category

Article
Apr 27, 2021

Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.

Industry Voices: Spotlight on Mint Mobile’s Aron North

Video
Apr 12, 2021

As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.

7 companies driving the US click-and-collect boom

7 companies driving the US click-and-collect boom

Article
Apr 07, 2021

US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively.

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Article
Mar 24, 2021

Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.

US Click and Collect in 2020 and 2021

US Click and Collect in 2020 and 2021

Report
Mar 24, 2021

US click-and-collect sales more than doubled in 2020, driven by the coronavirus pandemic, and will sustain double-digit growth rates over the next four years. Over 150 million people will make a purchase via click and collect at least once in 2021.

Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back

Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back

Audio
Mar 08, 2021

On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.

US Holiday 2020 Review and Holiday 2021 Preview

US Holiday 2020 Review and Holiday 2021 Preview

Report
Feb 17, 2021

The 2020 holiday season’s unprecedented ecommerce surge helped total US retail spending remain positive, setting the tone for healthy outlook for 2021 holiday season growth.

The haves and have-nots: Divides deepen across retail amid the pandemic

The haves and have-nots: Divides deepen across retail amid the pandemic

Article
Dec 28, 2020

One of the major themes to emerge from the pandemic has been the growing divide between the haves and have-nots. Some trends that have deepened the divide—such as the shift to ecommerce—are hardly new. But others will be short-lived trends that none of us could have predicted at the beginning of 2020. It remains to be seen when things will return to normal, but one thing is for certain: New habits formed in 2020 have altered the future of retail.

Future of Retail 2021

Future of Retail 2021

Report
Dec 18, 2020

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

Kroger breaks into top 10 US ecommerce companies

Kroger breaks into top 10 US ecommerce companies

Article
Dec 06, 2020

The pandemic has shifted the grocery landscape this year, accelerating digital groceries faster than we previously anticipated. Kroger—who’s digital investments over the years have helped the company navigate amid the pandemic—will see its ecommerce sales surpass $11 billion this year, growing over 79% in 2020.

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Online grocery sales will increase by nearly 53% this year

Online grocery sales will increase by nearly 53% this year

Article
Nov 17, 2020

Grocery ecommerce is continuing to have a moment as more consumers get in the habit of shopping this way.

Walmart Is US Amazon Prime Members’ Site of Choice for Products Unavailable on Amazon

Walmart Is US Amazon Prime Members’ Site of Choice for Products Unavailable on Amazon

Article
Nov 11, 2020

Walmart has reported a significant uptick in digital sales over the past six months, and it has likely won business from Amazon as the pandemic affected logistics.

Holiday Shopping 2020

Holiday Shopping 2020

Report
Oct 22, 2020

The 2020 US holiday season, set amid the backdrop of a pandemic-driven consumer economy, will see an unprecedented shift to ecommerce.

How Every Retailer Not Called Amazon Is Doing

How Every Retailer Not Called Amazon Is Doing

Audio
Sep 01, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how Walmart, Target, Best Buy, The Home Depot, eBay, Etsy and Kohl's are doing and what their performances tell us about the changing US shopper.

Food and Beverage Will See Biggest Gains in Retail Ecommerce Sales Growth This Year

Food and Beverage Will See Biggest Gains in Retail Ecommerce Sales Growth This Year

Article
Jul 28, 2020

Grocery ecommerce is having a moment. Already at an inflection point prior to the pandemic, the migration of essential goods to online has accelerated this trend by three or four years in the span of three or four months.

US Ecommerce by Category 2020

US Ecommerce by Category 2020

Report
Jul 22, 2020

The coronavirus pandemic has dramatically altered the US retail and ecommerce landscape, with varying impacts in retail category growth.

Top 10 Ecommerce Retailers Will Grow Their Market Share to 60.1% in 2020

Top 10 Ecommerce Retailers Will Grow Their Market Share to 60.1% in 2020

Article
Jul 14, 2020

The retail divide among top performers and the rest of the market has been amplified by the coronavirus pandemic.

Is Omnichannel Retail Brick-and-Mortar’s Saving Grace?

Article
Jun 29, 2020

It’s long been understood that US retail is over-stored. The US has more retail space per capita than any other country in the world, according to a 2018 analysis by Cowen and Company, at about 23.5 square feet per person compared to Canada, which is second on the list at 16.8 square feet.

Global Ecommerce 2020

Global Ecommerce 2020

Report
Jun 22, 2020

Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook.

US Ecommerce 2020

US Ecommerce 2020

Report
Jun 08, 2020

Coronavirus effects have radically altered the US retail and ecommerce landscape, with surprising changes in consumer behavior and category and retailer performance.

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