While developers tout productivity bots, users prefer simple, free, opt-out-friendly AI for creative and informational help—not task automation they never asked for.
On today’s podcast episode, we discuss why the new funnel begins at checkout, what kinds of offers customers are most receptive to when getting ready to click the buy button, and how to avoid showing someone something they already have. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Senior Director of Briefings Jeremy Goldman, and Senior Vice President of Solutions and Operations at Rokt Jon Humphrey. Listen everywhere and watch on YouTube and Spotify.
In the increasingly crowded retail media space, hiring could be one strategy for networks to differentiate themselves from competitors.
“A good campaign probably has a little bit of risk,” said “It’s Always Sunny In Philadelphia” star Charlie Day at this week’s OOH Media Con 25. “You’re much better off taking the risk and taking the swing on something that could be wildly successful.”
Peloton balances expanding retail presence without busting budget: The company will build more “micro-store” kiosks as it pushes to meet consumers where they are.
Gen Zers are most likely to experience a problem with the payment method. These concerns could weaken BNPL transaction growth
The BNPL provider pushed the Affirm Card and notched new partnerships to stay ahead of competition.
How incorporating tech at POS makes-or-breaks sales conversions.
Pinterest’s Q1 involved strong user and global revenue growth: US monetization, though, could be under pressure moving forward.
As on-device AI fizzles, bold hardware is back—Samsung’s sleek, hinge-forward design aims to reset smartphone expectations and premium pricing logic.
Social platforms vie for attention at NewFronts: Meta, TikTok, and Snap all debuted ad updates designed to remain competitive amid a backdrop of uncertainty.
Brands launch campaigns for Mental Health Awareness Month: From Kenneth Cole to Calm, brands are recognizing the value of mental health messaging.
The cost of everything from Pandora jewelry to Adidas sneakers is rising: The trend is poised to accelerate as tariff-hit goods arrive at US ports—and shoppers have taken note.
Starbucks’ dominance is under threat as Dutch Bros’ growth surges: The coffee giant is struggling to stem a sales slump as the latter’s colorful drinks and service win it more customers.
Consumers have unfavorable views of drugmakers and health insurers: But these companies are simultaneously getting higher brand equity. Their growth is predicated on revenue-driving actions that consumers believe lead to high healthcare prices.
Hims & Hers pushes for partnership with Eli Lilly to sell discounted Zepbound: Hims recently inked a similar deal with Novo, and we think the market opportunity is too big for Lilly to pass up.
Online mental health visits are driving telehealth use: Pharma companies and healthcare providers should consider partnering with psychotherapy providers to offer mental health patients more options than meds alone.
US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music, according to January data from Comscore Media Metrix Multi-Platform.
As Vision Pro stumbles, Apple is plotting a comeback with AI-ready, fashion-forward glasses—powered by custom chips and its unbeatable dev ecosystem.
After last quarter’s rare miss, The Trade Desk delivers: Strong earnings and UID2 adoption signal confidence for 2025 and beyond.