Podcast listeners are sought out by marketers for high engagement, and listenership is only set to grow.
Apple taps Google to power its next-gen voice assistant as it outsources AI to stay competitive, boosting Gemini’s user reach.
As GEO competes with SEO and paid search, teams lack tools and clarity to deliver content at scale.
Gemini creates targeted offers mid-chat, pushing brands to meet users where intent is forming
This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI boom could get a reality check this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify.
Even if tariffs ease, their effects on consumer behavior will linger into 2026, redefining how consumers evaluate value, loyalty, and where they spend.
AI search advertising is growing, but lingering problems mean overindexing risks wasted spend before ad formats mature.
They have a litany of troubles and aggressive cost targets.
FIs need to pull consumers through a wave of uncertainty.
Equal credit access rules weren’t designed for modern underwriting technology.
This FAQ explains how data clean rooms have become essential infrastructure for retail media, enabling privacy-safe data collaboration, closed-loop measurement, and proof of performance as ad spend grows and marketers demand greater accountability.
China’s ad rebound remains narrow; Q4 spending stabilized, but concentrated in low-risk, performance-driven channels—signaling a cautious market entering 2026.
Wellness is now a full-year play, not just a January focus.
Creator programs become table stakes: Pacsun and David’s Bridal are the latest retailers to rely on social commerce and user-generated buzz to boost sales.
Beijing’s crackdown on ecommerce price wars could put an end to excessive discounts, but demand remains weak.
This FAQ addresses how retail media works, who the major players are, and what marketers should consider when allocating budgets.
Neighborhood Rewards hit physical stores, eyeing loyalty from Gen Z and millennial renters.
Opt-in discoverability could lock in younger, AI-curious shoppers early.
Legal and political pressure is rising, but shaken consumer confidence may be harder to fix.