Sustained ad industry job losses don't signal a crisis: Sector employment is still about 100,000 jobs stronger than in April 2020.
Privacy Sandbox transition poses steep costs: Smaller advertisers are concerned that moving away from cookies could leave them behind.
Oracle’s 13% revenue jump reflects the success of its multi-cloud strategy and major partnerships, positioning it as a leader in enterprise cloud services.
Retailers invest in virtual reality, mobile apps, and AI to improve the customer experience: Walmart, Levi’s, and Family Dollar are among the companies turning to tech to boost sales.
Generative AI search engine Perplexity said it will launch ads in Q4, but the platform will need to win over advertisers and convince them their search ad spend will go further than it does on Google.
Google and the DOJ go to court for a second time: Another antitrust lawsuit alleges that Google runs a programmatic display ad monopoly.
OnlyFans posts record-breaking $6.63 billion in 2023 gross payments: Creator base grows 29%, but regulatory challenges loom.
On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon.
Netflix saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company’s earnings.
The absence of Apple Intelligence at launch and limited language support may hinder consumer interest and slow early adoption.
48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor.
Google may have reversed its decision to deprecate third-party cookies, but providing individual consumers with the ability to opt-out is still likely to decrease signal loss, according to our analyst Evelyn Mitchell-Wolf. In addition, increased legislation and consumer concerns around privacy will require marketers to invest in privacy-safe ways to collect and activate data.
The deal will bring 7,000 new customers and critical disaster recovery tools to tackle growing cybersecurity threats.
Tailored emails drive engagement: Industry KPI data shows that journey-, behavior-, and attribute-based personalization vastly outperform generic emails.
The CMA’s provisional ruling adds to mounting US and EU investigations that could reshape Google’s ad business.
Integrated AI services across devices could supercharge iPhone sales and subscriptions.
Google expands its virtual try-on tool to dresses: The genAI-powered technology is a powerful weapon that can boost engagement and make shoppers more likely to click the buy button.
Reddit was the fifth highest-visibility domain in Google’s organic search results in July 2024, up from No. 68 in July 2023, according to Sistrix. And since going public in March 2024, the company has introduced new ad products and search improvements.