A Santander-Mastercard pilot shows AI can transact—forcing brands to rethink the funnel.
Walmart and others offer cautious outlooks amid rising tariffs and fuel costs.
On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a distraction from retail fundamentals, and how success should be measured 12 months from now. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Versant's ad revenues fell 8.9% as pay TV shrinks and streaming nears half of viewing time, pressuring cable’s ad model.
A restrained Big Arch taste test sparks authenticity backlash and opens the opportunity for competitors to pile on.
It’s looking at powering ads in third-party chatbots, extending its ad business beyond retail media.
SearchAtlas pushes marketers to manage AI agents—not dashboards—as stacks consolidate.
68% of US adults consider returns policies when choosing where to shop, according to a December survey from FedEx and Morning Consult.
OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.
With TikTok uncertainty lifted, sponsored creator post volume and influencer activity surged after the US joint venture deal.
Store revamps and experiential tech anchor a broader push beyond upgrades.
AI-optimized non-skip ads promise full views, but success hinges on premium creative, not forced frequency.
Brands reallocate budgets to blend TV scale with targeting, but walled gardens risk eroding efficiency.
Expanding attribution data to likes, comments, saves, and shares shows social’s rising ad clout beyond clicks.
Retailers that broke through the noise in February didn't necessarily spend the most, they just understood the moment better than their competitors. Here are the three winners from this month’s Unofficial Monthly Retailer Awards, according to a recent episode of “Reimagining Retail.”
While Amazon's Alexa, Apple's Siri, and Google Assistant dominated the 2010s, AI-native voice interfaces like ChatGPT's Voice Mode now set the standard for conversational fluency.
Meta is targeting retail media budgets with product set optimization and insights to bring SKU precision and challenge onsite networks.
Higher gas and delivery costs add fresh volatility to an already fragile retail outlook.