Spotify is scaling its programmatic push, with Ad Exchange advertisers jumping 222% as reserved buys and stronger measurement court brand budgets.
Brands are facing political pressure as fewer Americans want neutrality and loyalty rises for companies that pick—and stick to—a political side.
Streaming is 20% of TV viewing vs. 50% in the US, reshaping cross-border ad bets and connected TV engagement assumptions.
The Canadian retailer will reopen the LA retailer’s iconic Melrose Place flagship as it leans on store openings to drive growth.
Sneaker fans experienced a full-court press at the NBA’s All-Star weekend in Los Angeles this month. Nike's Jordan Brand unleashed a series of activations throughout the city, putting in action a playbook for marketers looking to make a real-world impact on brand enthusiasts.
On today’s podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI spending a problem? Is it ready for agentic commerce? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify.
$15,000 and legal aid serves to shield tech talent against immigration uncertainty.
Spend will surge within set schedules to hit monthly caps, homing in on high-intent search revenue.
It outranks security and convenience, according to a survey.
61% of US digital media professionals are excited about AI developments in digital media and look forward to advertising within AI-generated content, according to a December report from Integral Ad Science and YouGov.
On today’s podcast episode, we discuss the three big questions surrounding Google right now: When and how will it monetize AI search? Is it spending too much on AI? Will it reconcile its two full-fledged AI chatbots? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
In a deal-saturated market, differentiation is essential.
Snapchat+ hits 25 million subscribers as its ad growth stalls.
Changing rewards tiers target the emerging affluent.
The retailer delivered its first annual sales rise since 2020, but slipping active customers signal growth isn’t yet secure.
Nearly 25% of US sales are now online, fueled by speed and scale
Heavy investments in its crypto tech stack are bearing fruit.
The secondhand marketplace is being snapped up by eBay to bolster its standing among Gen Z shoppers.
Revenue grows and losses fall as traditional insurers sit in AI purgatory.