Omnicom's scale expanded faster than organic growth; its IPG deal-driven revenue surge contrasts with modest underlying performance in its core business.

Its no-code tool brings scenario planning to marketers, aiming to turn episodic modeling into daily decisions.

After an unusual review rejection, the FDA reverses course—a regulatory whiplash that could raise concerns about regulatory consistency.

The Eucalyptus deal deepens global reach as diversification beyond compounded GLP-1s in the US becomes urgent.

As AI tools steer more healthcare decisions, providers and insurers must target high-value use cases, carefully vet vendors, and lock in governance early.

Healthcare and pharma marketers should ramp up social listening and host expert Ask Me Anything sessions to drive engagement without feeling intrusive.

The FDA’s plans for broader access of medications could boost convenience, but also raise safety risks and drug costs.

67% of top sports podcast shows are for niche sports, where high engagement, loyal fans, and off-season spikes lift ROI.

Walmart’s ad business is entering its scale phase: Growth is moderating, but monetization is broadening across search, display, offsite, and CTV.

A smartwatch launch in 2026 could sharpen Meta’s device play, reduce ads reliance, and open up new AI touchpoints.

On today’s podcast episode, we discuss what stood out most about how people shopped this past holiday season, what feels fundamentally different about the upcoming holiday season, what real personalization at scale looks like for retailers, and why AI matters even more during the holidays. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.

YouTube revamps its fight against ad blockers; mobile ad blocker usage is on the rise, opening a new front in the platform's struggle.

Uber aims to sell proof, not just scale, through transaction-level data and third-party measurement validation,

The marketplace is pausing plans to force merchants to use its fulfillment services after considerable backlash.

Lowe’s, Airbnb, and Expedia are using installments to unlock hesitant spend.

Home Depot tightens bonus guidelines and cuts roles, while Lowe’s trims corporate staff to weather continued housing headwinds.