Over three-quarters (76%) of US adults have used generative AI (genAI) for communications or writing tasks at work, according to an October 2024 survey from Google and Ipsos.
Even if TikTok goes away, short social video is here to stay. Consumption will move to other places, and advertisers need to be ready.
Gen Z consumers rely heavily on online reviews to make purchase decisions: They’re also more likely to trust reviews than older generations.
List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.
Egg prices are up, and so are consumers’ concerns about affording groceries amid rising cases of avian flu, inflation, and President Donald Trump’s tariffs. Here’s how grocery shopping may change in the year ahead and what retailers need to know.
Inflation accelerated in January: Rising prices of eggs, chocolate, and other goods keep costs in the spotlight, potentially squeezing discretionary spending and pressuring retailers.
DoorDash vows to invest more in expansion: Strong Q4 revenues and orders boost momentum, but inflation and tariffs pose risks.
Burger King gave consumers a reason to spend in Q4: Limited-time menu options, such as Addams Family-themed items, along with the Million Dollar Whopper campaign, boosted US same-store sales 1.5%.
Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group
Thomson Reuters’ victory over Ross Intelligence sets a major legal precedent, challenging AI firms like on their use of copyrighted data for model training
On today’s podcast episode, we discuss what makes Sam’s Club stand out against Costco and BJ’s, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor.
Workday’s Agent System of Record centralizes AI agent oversight, allowing companies to assign tasks, monitor performance, and disable faulty agents before they cause harm.
Tinder’s user base is shrinking, but AI-driven matching and profile optimization alongside a price increase could improve its bottom line—if Match Group reassures users about bias and privacy.
In today’s episode, we talk about what’s going on with Bitcoin since Trump won the election, how his policy moves could affect cryptocurrency, and the likelihood of America launching a digital dollar. Join the discussion with host and Head of Business Development, Rob Rubin, and Analysts Grace Broadbent and Tyler Van Dyke.
Instead of only relying on pre-scheduled ad breaks, advertisers are finding ways to engage viewers when they hit pause.
Musk’s plan to ‘delete’ the consumer watchdog is underway.
These moves can help the company grow ahead of its IPO expected this year
Amazon’s latest test could transform how shoppers engage with the ecommerce platform: The retailer’s mobile search results will feature links to products not available on its site.