The Super Bowl is one of the few collective experiences left: That’s why Walmart, Amazon, and Aldi are going head-to-head on grocery deals, and retailers like Abercrombie are making plays related to the game.
CMOs are under increasing pressure to drive measurable business growth. Success requires more than marketing expertise—it takes strategic leadership to build AI-powered ecosystems, align data and technology, and improve consumer experiences for better marketing ROI.
Retail workers don’t have the same leverage they did a few years ago: But recent moves by Costco and Starbucks suggest that unions can exert some pull.
Why Amazon is returning to X: Elon Musk’s growing political importance is attracting spenders back to the platform.
Rates are hovering around 7% and customers waiting to buy may need some alternative strategies.
TikTok’s brief US shutdown rattled creators and brands: With 10% of US traffic lost and uncertainty looming, influencers are reconsidering their reliance on the platform.
While iPhone and wearables sales slipped, Apple’s services revenues grew 13% YoY to $26.3 billion. Apple Intelligence hasn’t paid off yet, but monetizing Siri could give it a boost.
Study reveals Amazon Pharmacy’s RxPass improves medication adherence: Subscription programs for prescription drugs could be a model worth exploring for struggling retail pharmacy incumbents.
Patients like receiving educational health information in medical settings: We explore how advertising at points of care like the doctor’s office can trigger patient behavior while also delivering value to doctors.
How the FDA’s approval of non-opioid pain pill could benefit pharma players: Pharmacies and drugmakers hope that the new treatment will help them avoid opioid-related legal issues in the future.
DECK PENDING - 01/31/2025
LVMH takes action following a tepid Q4: The company is shaking up Dior’s creative team alongside moves meant to cut costs and increase cultural relevance.
Deckers relies on scarcity to drive Ugg, Hoka growth: That tactic paid off with record sales and profits during the holiday quarter.
Super Bowl LIX ads showcase humor, nostalgia, and star power: Brands like Taco Bell, Budweiser, and Michelob Ultra aim for cultural impact with high-energy, social-driven campaigns.
The price of its Mississippi data centers jumped 60% as infrastructure expenses rise for AI and cloud computing—costs that may trickle down to businesses and consumers.
Its Safety Advisory Council warns that shifting to community notes exposes users to misinformation. Transparency and AI-driven oversight could help rebuild trust.
Over 20% of U.S. digital buyers (21.7%) will make a purchase off a livestream in 2025, according to an October 2024 EMARKETER forecast.
What Omnicom-IPG’s tepid revenue outlook means: The two ad giants could upend agency dynamics, but tech firms are the industry’s real power brokers.