CVS' new Health100 is designed to let consumers—even outside CVS’ network—manage their health more efficiently through tech. But industry adoption may lag.
The FDA’s latest warning wave reinforces ongoing scrutiny of telehealth and pharma promotions.
It rolled out a direct-to-employer payment model aimed at expanding weight loss drug access at work with flat pricing.
Commerce powers Netflix ads with an Amazon DSP integration that gives Netflix retail-grade targeting as CTV budgets focus on outcomes.
Lower commissions and alt billing weaken Google’s grip through 2032, widening brands’ paths to users.
71% of moviegoers are more likely to watch a film after seeing social ads, showing how online buzz drives real-world ticket sales.
78% of SMBs worldwide say faster content creation is the leading benefit of using LLMs for digital marketing, according to an October 2025 survey from GoodFirms.
Early talks suggest OpenAI may plug into TTD’s pipes, helping to scale ads fast and offer familiarity to cautious advertisers.
Social media added 108.0 billion hours of mobile app time globally in 2025, more than three times the gain of the next-closest category, genAI/AI assistants (30.3 billion hours), according to a January report from Sensor Tower.
A companywide embrace of crypto is increasingly table stakes.
Strong results come amid increasing caution.
New credit scoring models, which lenders are not accustomed to using, may make their credit scoring costs higher in the near term.
Buying moments are surfacing everywhere; in search results, social media, streaming platforms, and the AI tools guiding consumer choices. For retailers, that means rethinking how conversion happens and reshaping commerce operations for a world where any touchpoint can become a point of sale.
While ChatGPT still leads, Anthropic slashed churn by 20 points, proving retention—not downloads—is the real battleground.
Agency M&A is now prioritizing data infrastructure; digital and tech firms dominated acquisitions as holding companies shifted from scale to capability.
A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.
Its platform tackles AI workflow chaos with context graphs, custom agents, and tighter IT controls.
A Santander-Mastercard pilot shows AI can transact—forcing brands to rethink the funnel.
High-margin ads, more third-party sellers, and investments in fulfillment and loyalty are set to drive growth in 2026.
Walmart and others offer cautious outlooks amid rising tariffs and fuel costs.