Rival expansions force sharper value plays and upgraded store experiences.
On today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social media usage in the US, and where else Americans spend their time consuming media. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
Automation is becoming programmatic’s second engine, as PubMatic’s latest results highlight early traction from agentic AI tools.
HBO Max and Paramount+ are planning to merge, pairing scale with ad focus to court marketers.
Claude hits No. 1 on iOS as some users ditch ChatGPT, turning AI policy into market leverage.
Its automation pitch at MWC targets telecom cost pressure, not layoffs, tying AI to reliability and revenue protection.
Platform-agnostic user-generated content (UGC) accounts for 35% of influencer marketing campaigns worldwide, surpassing TikTok (21%) and trailing only Instagram (40%), according to a January report from Collabstr.
Its sky-high conversion rates position it to silently siphon customer relationships from traditional banks.
Its launch of stock and ETF trading threatens traditional brokerages as DeFi and TradFi merge.
Customer data platforms (CDPs) promised marketers a unified view of customer data and an escape from fragmented martech stacks. The reality has been more complicated.
Insurtech companies are transforming how insurance products reach consumers, blending AI-driven underwriting with digital-first marketing strategies.
Research shows it builds demand first, then converts—rewarding longer flights and post-campaign tracking.
Fintech has evolved from a disruptive force to a foundational layer of modern financial services.
Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.
Dye-free cereals and other better-for-you brands aim to capture rising healthy spend.
79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.
Legal pressure on Prime and pricing could nudge sellers to diversify.
Programmatic growth is concentrating inside walled gardens; the Trade Desk remains resilient, but open-web momentum is moderating amid structural and macro pressures.
Bilt sweetens its rewards with a deeper bench of luxury hotels and an AI agent to help redeem points.
The fintech and Stripe aren’t currently in talks, but a takeover is still possible.