The retailer is sidestepping in-person medical care and insurance complexities in hopes of turning pharmacy traffic into weight loss drug customers.
Brands selling health supplements need transparency around their claims, or doctors won’t recommend them to patients.
Most Americans are wary of AI, but regular users show far higher trust, proving comfort grows with experience.
Data shows the first decline in obesity rates in US adults, but children and teens moved in the opposite direction.
On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
Streaming consolidation takes a surprise turn: Netflix’s deal exit hands WBD to Paramount, preserving a more diversified studio and ad model.
Excludes early voters in real time as $10.8B midterms loom and 60% vote early
The Salvation Army is setting up shop in Roblox, using the gaming platform to introduce its users to thrifting and win their loyalty at an early age. The new Roblox experience “Thrift Score” models a real Salvation Army store and is stocked with player donations, original designs from players and content creators, as well as digital replicas of the physical stores' actual merchandise.
What began as an audio-only medium now spans video formats, connected TV screens, and creator-driven content that rivals traditional television.
Esports and gaming creators represent two distinct but overlapping opportunities for marketers seeking to reach engaged audiences.
Cava is doubling down on expansion while Sweetgreen rethinks its strategy.
Enforcement is disrupting staffing and dampening Hispanic consumer spending, forcing brands to adjust messaging and shift distribution strategies.
Annual revenues jumped 49% as subscribers climbed to 420K, pointing to growing demand for clothing subscription services.
Brands battle higher UX demands while inconsistent messaging blunts personalization.
Cash App drove growth in Q4, but Dorsey opts for AI over higher headcount.
Heightened oversight could alter behavior, affecting time spent and ad exposure
Creative and content production tops the list of martech areas marketers expect AI to disrupt most, cited by 27% of UK and North America respondents, according to a November 2025 survey from StackAdapt and Ascend2.
Earlier this week at eTail Palm Springs, the conversation kept circling back to the fundamentals, what it really means to build a strong brand, connect marketing to ecommerce, and drive growth in a sustainable way. “It was all about how to think about the core of retail,” said our analyst Suzy Davidkhanian, who moderated several sessions during the event.
WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.
After Libra/Diem’s failure to launch, the firm returns again to crypto with regulatory clarity.