It uses the technology for more manual processes, freeing up the team for creativity.
Madwell sued by NYT for thousands in unpaid debts: The lawsuit serves as a warning and highlights the need for brands to vet the agencies they work with.
Google halts plans to remove third-party cookies in Chrome: The move delays a major privacy shift but doesn’t stop the push for user-centric ad models.
Peacock reduced losses, gained subscribers in Q1: The successes indicate that the streaming platform could become more enticing for advertisers.
On today’s podcast episode, we discuss (now that tariffs are here), how they’re impacting consumer behavior, some unexpected outcomes, and the numbers that will guide retailers in the months ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analyst Rachel Wolff and Senior Analyst Zak Stambor.
Google has backtracked on its cookie plans once again, this time scrapping its decision to offer users a prompt to opt out of third-party cookies.
YouTube’s journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet’s most powerful platform.
LoopMe partners with Cedara for a sustainable ad future: The partnership emphasizes the need for sustainable commitments for brands and consumers.
CTV ads reach less than 20% of households: The findings indicate that advertisers need a more strategic approach to capitalize on CTV’s massive potential.
Meta and Apple receive first fines for DMA violation: The landmark decision marks the biggest effort to date to curb the market power of Big Tech.
Control of the world’s top browser would give OpenAI data, default status, and an AI-native edge to rival Google in the search war.
Several weeks ago, Amazon announced Nova Act, an AI model that can search for products, add to cart, and make purchases on someone’s behalf without intervention. As AI agents like Nova Act become more popular, marketers will need to target not only people, but the machines operating on their behalf, using a strategy called machine-to-machine—or M2M—marketing.
A recent J.D. Power survey revealed credit union members’ biggest qualm with their primary FIs.
Updates to YouTube’s “Inspiration” tab: The changes will allow videos to be transferred from TikTok are part of YouTube’s push to secure marketing dollars.
Perplexity eyes smartphone deals to challenge Google’s mobile search dominance: With Motorola on board and Samsung talks underway, Perplexity’s AI could replace Google Gemini on Android phones
Australia will exempt YouTube from its under-16 social media ban: The promise is receiving backlash from Meta and TikTok, and will require brands to adapt.