This report explores the shifting dynamics of Asia-Pacific's retail and ecommerce landscape, highlighting key markets like China, Southeast Asia, and India. With growth slowing in some areas and rebounding in others, the analysis reveals critical trends and emerging opportunities for brands and retailers. Intense competition, geopolitics, and shifting consumer behavior are reshaping the future of ecommerce in the region.

Key Question: How quickly will retail and ecommerce sales grow in Asia-Pacific countries, what are the growth trends, and how do companies stack up against each other?

Key Stat: Retail ecommerce sales growth in Asia-Pacific will be in the single digits from 2024 to 2028. By 2025, ecommerce will account for a third of retail sales in the region.