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UK Ecommerce Forecast 2024
Digital Sales Grow Modestly as Ecommerce Penetration Plateaus
Ecommerce Forecasts 2024
Our latest data, insights, and implications for 7 markets: US, Canada, Asia-Pacific, Western Europe, UK, Latin America, and Worldwide
UK ecommerce sales growth is stabilizing after years of turbulence. There won’t be a significant shift over the next five years, but modest growth has returned to all major categories—and retailers stand to reap large profits from their ecommerce investments.
Key Question: What is the outlook for UK retail ecommerce sales in 2024 and beyond?
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Key Stat: UK retail ecommerce sales will reach £177.11 billion ($220.22 billion) in 2024, their highest level since 2021. However, ecommerce penetration has plateaued at 30.4%.
authors
Carina Perkins
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- Principal Analyst
- Matteo Ceurvels
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