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US Ecommerce Forecast 2024
Retail Sales Will Chart a Modest and Steady Course Through Ongoing Headwinds
Ecommerce Forecasts 2024
Our latest data, insights, and implications for 7 markets: US, Canada, Asia-Pacific, Western Europe, UK, Latin America, and Worldwide
US retail sales will grow at a modest and stable pace through 2028, with ecommerce progressing more than four times faster than in-store sales. Major retailers are returning to online sales growth after a tumultuous period of post-pandemic adjustment. Gen Z consumers and product category trends present key opportunities for growth in digital commerce.
Key Question: What’s the outlook for US retail and ecommerce sales over the next five years?
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Key Stat: US ecommerce sales will grow by 8.7% in 2024 to nearly $1.2 trillion, comprising 16.2% of total retail sales.
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Sky Canaves
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- Ethan Cramer-Flood
- Suzy Davidkhanian
- VP, Content
- Donte Gibson
- Senior Chart Editor
- Brian Lau
- Forecasting Analyst
- Wendy Louie-Lam
- Senior Forecasting Analyst
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Amy Rotondo
- Director, US Research
- Sakina Thanawala
- Matt Torpey
- Senior Chart Data Specialist
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