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Learn More →Commerce Media Trends to Watch in 2026
Commerce Media Aligns With the Infrastructure That Underpins Shopping and Purchase Behavior
Top Trends to Watch in 2026
Need-to-Know Trends Reshaping the Digital Future
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Table of Contents
Retailers will restructure their media teams and operations to unlock their full potential
Agentic shopping experiences will catalyze the next wave of retail media ad innovation
Retailers will focus on store takeovers to hard launch their in-store retail media capabilities
Financial media networks will acquire shopping surfaces to compete for commerce media budgets
Sources
Media Gallery
About This Report
In 2026, commerce media will shift toward the core mechanics of shopping, as retailers reorganize, stores become high-impact media showcases, agentic AI opens new monetization, and financial platforms move closer to shoppable environments.
Table of Contents
Retailers will restructure their media teams and operations to unlock their full potential
Agentic shopping experiences will catalyze the next wave of retail media ad innovation
Retailers will focus on store takeovers to hard launch their in-store retail media capabilities
Financial media networks will acquire shopping surfaces to compete for commerce media budgets
Sources
Media Gallery
In 2026, commerce media will align more closely with the foundations of shopping. Retailers will restructure, stores will become prominent media environments, agentic AI will create new monetization surfaces, and financial media networks will push deeper into shoppable experiences.
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authors
Sarah Marzano
Contributors
- Rahul Chadha
- Director, Report Editing
- Suzy Davidkhanian
- VP, Content
- Nikolai Dineros
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Max Willens
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