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Learn More →Digital Advertising Trends to Watch in 2026
5 Ways AI and Video Are Expanding Their Reach
Top Trends to Watch in 2026
Need-to-Know Trends Reshaping the Digital Future
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Table of Contents
Big Tech’s AI automation push will encroach on agencies’ bread and butter
Streaming services will capture most video subscription fees
AI platforms will try to bolster premium publishers—with mixed success
YouTube will benefit the most from the video podcast surge
New standards will unlock agentic ad buying and selling
Sources
Media Gallery
About This Report
In 2026, AI will reshape advertiser workflows and behaviors, while rising video consumption will boost CTV and YouTube.
Table of Contents
Big Tech’s AI automation push will encroach on agencies’ bread and butter
Streaming services will capture most video subscription fees
AI platforms will try to bolster premium publishers—with mixed success
YouTube will benefit the most from the video podcast surge
New standards will unlock agentic ad buying and selling
Sources
Media Gallery
AI and video will be the two biggest stories in advertising in 2026. While AI upends advertiser workflows and web behaviors, CTV and YouTube will emerge as big winners as video consumption evolves and expands to new experiences.
authors
Ross Benes, Yoram Wurmser
Contributors
- Rahul Chadha
- Director, Report Editing
- Eleni Digalaki
- Nikolai Dineros
- Zach Goldner
- Senior Forecasting Analyst
- Kyndall Krist
- Senior Copy Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Tracy Tang
- Paul Verna
- VP, Content
- Max Willens
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