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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
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Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
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Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
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Mar 6, 2026
Scam exposure on social platforms threatens brands
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Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
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Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →US Forecast Trends to Watch in 2026
5 Under-the-Radar Metrics Making Waves
Top Trends to Watch in 2026
Need-to-Know Trends Reshaping the Digital Future
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Table of Contents
Threads’ Instagram-driven momentum will help it reach parity with X
Podcasts will be more important to digital audio marketers than music
Autonomous rideshare options will proliferate, and consumer awareness will skyrocket
Console and PC game advertising will be back on the radar
AVOD viewership will cross 200 million for the first time, and FAST will be the sneaky growth driver
Media Gallery
About This Report
This report presents five of the most intriguing and/or under-the-radar forecasts for 2026 that businesses should be aware of, as compiled by our forecasting team.
Table of Contents
Threads’ Instagram-driven momentum will help it reach parity with X
Podcasts will be more important to digital audio marketers than music
Autonomous rideshare options will proliferate, and consumer awareness will skyrocket
Console and PC game advertising will be back on the radar
AVOD viewership will cross 200 million for the first time, and FAST will be the sneaky growth driver
Media Gallery
This report features five under-the-radar US forecasts for 2026 that are worth knowing about, either because of surprisingly strong growth, an eye-opening threshold being reached, or an unexpected shift in dynamics. Read on for intriguing predictions across advertising, media, and tech that you may have missed.
authors
Ethan Cramer-Flood
Contributors
- Ross Benes
- Senior Analyst
- Franco Bernasconi
- Analyst
- Penelope Lin
- Director, Data Visualization
- Cindy Liu
- Senior Forecasting Analyst
- Natalia Ramirez
- Chuck Rawlings
- Senior Researcher
- Naomi Rebuelta
- Copy Editor
- Shelleen Shum
- VP, Forecasting
- Minda Smiley
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Julia Woolever
- Yoram Wurmser
- Principal Analyst
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