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Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Global Media Intelligence 2025: Central and Eastern Europe
The Global Media Intelligence Report 2025
How Media Behaviors Are Shifting in 50 Markets Worldwide
Download
Table of Contents
What’s Inside
Central and Eastern Europe in Perspective
Bulgaria
Croatia
Czech Republic
Hungary
Poland
Romania
Russia
Turkey
Chart Overview by Country
Media Gallery
About This Report
In Central and Eastern Europe, streaming trails TV as desktops and smart TVs shape habits. Social media is a daily habit, while spending on creators lags. This report shows how these patterns recalibrate media mixes, from radio-heavy markets to fast-growing CTV.
Table of Contents
What’s Inside
Central and Eastern Europe in Perspective
Bulgaria
Croatia
Czech Republic
Hungary
Poland
Romania
Russia
Turkey
Chart Overview by Country
Media Gallery
What’s Inside
The Central and Eastern Europe Global Media Intelligence (GMI) Report includes poll results from Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, Russia, and Turkey. The polling was conducted by consumer research firm GWI in H1 2025. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer video viewers
- Creator membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
- Internet users who are excited about AI
authors
Paul Briggs
Contributors
- Donte Gibson
- Senior Charts Editor
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Ana Sazon
- Chart Editor
- Heather Sprung
- Senior Editor
- Andrea Szasz
- Forecasting Analyst
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
- Jherr Daven Velasco
- Researcher
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