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See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Meta faces critical questions as AI spending and regulatory scrutiny intensify
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J&J launches direct-to-consumer prescription drug site with lower cash prices
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The health and fitness industry’s future is subscription-first, not hardware-led
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How payment providers should react to OpenAI’s Instant Checkout walkback
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Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Global Media Intelligence 2025: China
The Global Media Intelligence Report 2025
How Media Behaviors Are Shifting in 50 Markets Worldwide
Download
Table of Contents
What’s Inside
China in Perspective
Chart Overview
Media Gallery
About This Report
China’s digital landscape is mobile-first and device-rich, yet media use is fleeting. Short-form video is the standout habit, while light engagement elsewhere forces brands to rethink how to capture attention.
Table of Contents
What’s Inside
China in Perspective
Chart Overview
Media Gallery
What’s Inside
The China coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2025, conducted by GWI. Click here to view the charts for these metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer video viewers
- Creator membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
- Internet users who are excited about AI
authors
Paul Briggs
Contributors
- Man-Chung Cheung
- Donte Gibson
- Senior Charts Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Naomi Rebuelta
- Copy Editor
- Heather Sprung
- Senior Editor
- Andrea Szasz
- Forecasting Analyst
- Sakina Thanawala
- Copy Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
- Jherr Daven Velasco
- Researcher
- Paul Verna
- VP, Content
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