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Learn More →The Global Media Intelligence Report 2025
How Media Behaviors Are Shifting in 50 Markets Worldwide
The Global Media Intelligence Report 2025
How Media Behaviors Are Shifting in 50 Markets Worldwide
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Table of Contents
Executive Summary
Global viewership favors streaming over live TV
Listenership has also gone digital, but radio is hanging on
Short-video consumption reveals a global divide
The creator audience in Asia differs from Western countries
Latin America leads the world in enthusiasm for AI, while wealthy Western countries lag behind
GWI Methodology Statement
Sources
Media Gallery
About This Report
The global mediascape has shifted rapidly over the past decade and continues to change as new formats attract users of all ages. The 2025 Global Media Intelligence (GMI) report is a deep dive into country-level and regional habits relating to time spent with media, media adoption, and device ownership.
Table of Contents
Executive Summary
Global viewership favors streaming over live TV
Listenership has also gone digital, but radio is hanging on
Short-video consumption reveals a global divide
The creator audience in Asia differs from Western countries
Latin America leads the world in enthusiasm for AI, while wealthy Western countries lag behind
GWI Methodology Statement
Sources
Media Gallery
The 2025 Global Media Intelligence (GMI) report explores shifting media habits across 50 markets—showing how streaming, short video, and audio formats compete for global attention while regional preferences challenge assumptions about universal adoption.
Key Question: How are emerging formats shifting media consumption around the world?
Key Stat: Latin America leads in six categories of time spent with media.
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authors
Paul Briggs
Contributors
- Rahul Chadha
- Director, Report Editing
- Man-Chung Cheung
- Ethan Cramer-Flood
- Eleni Digalaki
- Bill Fisher
- Donte Gibson
- Senior Charts Editor
- Vladimir Hanzlik
- Executive Editor and SVP, Content
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Naomi Rebuelta
- Copy Editor
- Ana Sazon
- Chart Editor
- Heather Sprung
- Senior Editor
- Andrea Szasz
- Forecasting Analyst
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
- Jherr Daven Velasco
- Researcher
- Paul Verna
- VP, Content
- Yoram Wurmser
- Principal Analyst
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