The rollout keeps U.S. Bank competitive with other issuers, like Chase, and can help encourage greater travel spend on its cards
TikTok Shop wants to be a holiday season shopping hub: The platform’s Brand Palooza campaign features steep discounts, an extended returns window, and TikTok Lives from celebrities, brands, and creators.
Dexcom, Oura partner to integrate glucose and biometric data: The tie-up should be a symbiotic one that draws customers to each company’s devices as consumers look to uncover more information about their health.
Women drive 80% of healthcare decisions, but aren’t a marketing priority: Healthcare and pharma marketers that don’t prioritize accurate portrayals of women in their ads are leaving a massive amount of money on the table.
Docs struggle to use ChatGPT for diagnosing illnesses: Chatbots have greater diagnostic accuracy by themselves than physicians using AI. We examine how doctors can get more comfortable using AI for medical diagnostics.
On today’s podcast episode, we discuss what happened to Spotify’s subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.
After Elon Musk took over Twitter and rebranded the platform to X, worldwide ad revenues were slashed in half, from $4.14 billion the year Musk took over in 2022 to $2.00 billion in 2023. EMARKETER forecasts those declines to continue through 2026, the end of our forecast period. But the reelection of Musk’s close ally, President Donald Trump, could change how some marketers think about the platform.
Streaming has transformed sports viewership—and advertising along with it. With more fans tuning in through connected TV than traditional broadcast, brands now have a unique chance to reach a loyal, engaged audience.
Global cinema thrives: Record openings, strong international performance, and theatrical-streaming hybrids signal a box office comeback.
Messaging restrictions and content labels aim to tackle predator risks while building a family-friendly platform for brands
News influencers are overwhelmingly male and lean right-wing: Brands looking for creators have to carefully pick apart values to ensure an ideological match.
Mytheresa knows what luxury shoppers want: The luxury ecommerce retailer grew sales by 7.6%, bucking the global luxury slowdown.
A forced sale could upend Google’s ad revenue streams, alter the search landscape, and open the browser market to new competition.
Resilience initiatives and advanced AI features aim to secure cloud services and cement its role in critical business and government tech.
61.4% of US marketers who spend $500,000 or more per year on digital advertising want better/faster media mix modeling (MMM) to upgrade their measurement strategies, according to a July 2024 study from EMARKETER and Snap Inc.
US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 EMARKETER forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.
Streaming ad loads haven’t changed much lately. To a viewer accustomed to watching Netflix without ads, 9 minutes of ads per hour may seem like a lot. But that’s still much lower than linear TV, which has about 15 minutes of ads per hour.
Unified commerce aims to provide a complete picture of the customer experience across channels. By integrating the underlying tech stack that powers in-store and online operations, retailers can compile comprehensive and accurate shopper data that can be applied to a variety of revenue-boosting use cases, including personalization, loyalty programs, and the development of AI tools.
Amazon, Best Buy, and Google will launch sales on November 21: The shorter-than-usual period between Thanksgiving and Christmas is driving retailers and brands to start their holiday pushes early.
Coca-Cola’s full throated embrace of generative AI: The company launched a series of holiday ads made with AI that could inspire others to follow suit.