Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target
US Holiday Shopping 2022

US Holiday Shopping 2022

Report
Oct 17, 2022

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

Shoppers eagerly await Amazon’s Prime Early Access Sale

Shoppers eagerly await Amazon’s Prime Early Access Sale

Article
Oct 10, 2022

Amazon’s Early Access Sale is primed for success: The event is expected to attract more shoppers—and spending—than ever before, despite competing sales from Target and Walmart.

Walmart leans into convenience in the lead up to the holidays

Article
Sep 26, 2022

Walmart’s holiday messaging focuses on convenience and value: The retailer introduces three new returns options and price rollbacks in key categories.

Spotlight: US Digital Grocery Forecast 2022

Spotlight: US Digital Grocery Forecast 2022

Report
Sep 19, 2022

Inflation will drive sales growth, but consumers are also spending more of their overall grocery dollars online.

Bipartisan credit card bill feeds merchant-network feud with little tangible result in sight

Bipartisan credit card bill feeds merchant-network feud with little tangible result in sight

Article
Sep 15, 2022

Walmart and Target joined 1,600 merchants rallying around the divisive credit card routing bill—whose prospects aren’t bright.

Retailers face significant inventory challenges heading into the holiday season

Retailers face significant inventory challenges heading into the holiday season

Article
Sep 08, 2022

Retailers struggle to determine which items to keep in stock: With many working to shrink their swollen inventory stockpiles, some are cutting back on their fall and winter orders.

The Digital Shelf for CPG Brands 2022

The Digital Shelf for CPG Brands 2022

Report
Sep 06, 2022

The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.

Will Instacart keep eating up grocery share?

Will Instacart keep eating up grocery share?

Article
Aug 30, 2022

Instacart jumped from 10.2% of US digital grocery sales in 2019 to 21.5% in 2020, taking over share as people pivoted to online grocery deliveries. Walmart has had the highest digital grocery share since 2020, which put it in good shape this past earnings season when consumers cut back on superfluous spending and sought grocery savings.

Second quarter’s retail winners and losers

Article
Aug 26, 2022

Who took home the trophy and who went home with a consolation prize? We asked our Retail Reimagined team to give us the lowdown.

How inflation will affect shoppers this holiday season

How inflation will affect shoppers this holiday season

Article
Aug 19, 2022

Inflation is changing how shoppers will spend this holiday season: With more consumers on the hunt for deals, retailers will have to focus on offering value and convenience across an extended shopping period.

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Target’s Q2 profit plunges 90% as it unloads unwanted inventory

Article
Aug 17, 2022

Steep discounting hurt Target’s bottom line in Q2: But the retailer doesn’t expect the short-term hit to hamper its profits for the rest of the year.

Kohl’s expands self-pickup to all stores as it struggles with declining sales

Kohl’s expands self-pickup to all stores as it struggles with declining sales

Article
Aug 12, 2022

Kohl’s makes a move to attract holiday shoppers: The retailer is expanding same-day in-store pickup options to all locations, but the move likely won’t be enough to reverse its slide.

Retail Media Ad Spending Forecast 2022

Retail Media Ad Spending Forecast 2022

Report
Aug 08, 2022

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

With warehouse space in short supply, retailers need to rethink their inventory strategies

With warehouse space in short supply, retailers need to rethink their inventory strategies

Article
Aug 05, 2022

Record-low warehouse vacancy rates add to retailers’ woes: Companies face an inventory pileup as they struggle to offload existing items before holiday shipments come in.

US Retail Sustainability Perceptions Benchmark 2022

US Retail Sustainability Perceptions Benchmark 2022

Report
Aug 02, 2022

Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.

Amazon launches same-day delivery from other retailers’ stores

Article
Aug 01, 2022

Amazon lets shoppers get products delivered from nearby stores: The new program offers another benefit to Prime members at the same time it weaves other retailers into the Amazon ecosystem.

US Retail Mobile App Features Benchmark 2022

US Retail Mobile App Features Benchmark 2022

Report
Jul 28, 2022

A guide to the retail mobile app features consumers value the most, and a ranking of how 10 leading US multicategory retailers stack up.

Retail availability rate hit a 10-year low in Q2

Retail availability rate hit a 10-year low in Q2

Article
Jul 27, 2022

There are fewer retail vacancies than any time in 10 years: Retailers are testing new formats and expanding their physical presences to be closer to where consumers live and shop.

Walmart says high food prices are keeping customers from spending on discretionary categories

Walmart says high food prices are keeping customers from spending on discretionary categories

Article
Jul 27, 2022

Walmart’s profit warning signals tough times ahead for retailers: But Unilever and The Coca-Cola Co. reported strong earnings due to higher prices as CPGs continue to thrive.

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